A new international company based in the UK who believe pouches are the best way to deliver a boost to mental and physical performance.  We are starting with our first BELTER product with the ambition to rapidly innovate and grow a whole new category of performance products.

We have top class manufacturing partners who combine food science with pouch technology. We are also working with the Sports Science Agency to develop our sports research and support of performance with players and clubs

Founder Des Naughton commented “I founded thus business because I saw that the real potential of pouches was to improve human performance.  Through working with world class experts to take ingredients that work in performance and maximise their effectiveness through expanding pouch technology and use”.

“We particularly focus on sports not just because we are both fans and players but we believe it is the toughest test for their effectiveness and if we can benefit elite coaches, players teams it serves to show how we can help everyone in their daily life be it sport, work or the activities they love”.